Liverpool bring back LFC Foundation logo for Champions League 2026

Key Points

• There will be the LFC Foundation logo on the backs of Liverpool FC men’s first-team shirts in every UEFA Champions League match in the 2026-27 season, both home and away matches.
• This is the fourth consecutive year in which the club’s charity is being promoted on European shirts.
• The promotion campaign starts with Liverpool’s first Champions League league-phase match against Atlético Madrid at Anfield on 9 September 2026.
• The LFC Foundation logo will also be present on the backs of Liverpool FC Women’s shirts in the 2026-27 season after it was debuted in their away match against Charlton Athletic.
• Virgil van Dijk, the captain of the men’s first team, said wearing the logo enables “to spotlight the real difference” that the foundation is making both in Liverpool and abroad.
• Fans will be able to purchase a patch featuring the LFC Foundation logo for £5 that will enable adding it to replica shirts.
• In 2024-25, the foundation helped more than 145,000 people in six countries and over 19,230 children and young people through the international programs.
• The foundation is aiming to reach 500,000 people per season by 2030 and increase its international operations to more than 10 countries.

Liverpool (Liverpool standard) September 09, 2026 – The LFC Foundation logo returns to Liverpool shirts for the 2026-27 European campaign, continuing a four-season partnership that places the club’s official charity at the centre of its Champions League identity.

The initiative, confirmed by Liverpool FC, sees the foundation’s branding displayed on the back of the men’s first-team shirts for every European fixture this season, beginning with tonight’s league-phase opener against Atlético Madrid at Anfield. The move is designed to raise awareness of the charity’s work tackling social inequalities and improving health, learning and employability outcomes for children, young people and communities in the Liverpool City Region and beyond.

Why is the LFC Foundation logo on Liverpool’s European shirts?

As reported by Liverpool FC’s official communications team, the club states that the continued support of the players provides a “powerful platform” for the LFC Foundation, helping to highlight the breadth and ambition of its programmes and the difference they make locally and internationally. The foundation’s work spans six countries – the UK, Ireland, Tanzania, Ethiopia, the USA and Japan – with more than 19,230 children and young people reached through its international programmes in the 2024-25 season alone.

Men’s first-team captain Virgil van Dijk underlined the squad’s commitment to the cause. As quoted by Liverpool FC, van Dijk said: “It means a lot to us players to represent the LFC Foundation when we play our European games. We know how much incredible work they do, both in Liverpool and in communities around the world. It’s something we are really proud to be a part of, and we hope by wearing the logo on our shirts we can spotlight the real difference they are making.”

How does the LFC Foundation shirt initiative support communities?

The foundation focuses on programmes that improve health, champion learning and enhance employability, aiming to create opportunities for children, young people and communities to build brighter futures. In the 2024-25 season, it supported more than 145,000 people through a wide range of initiatives across the Liverpool City Region and internationally.

One of its key international partnerships is with the Nippon Foundation in Japan. As outlined by Liverpool FC, the two organisations have established the Leaders of Tomorrow programme, funded by The Nippon Foundation and delivered by LFC Foundation in Kawasaki and Tokyo, using sport and education to inspire the next generation and create positive change.

The charity has set an ambition to support 500,000 people every season by 2030 and to expand its international reach to more than 10 countries, building on its current footprint across the UK, Ireland, Tanzania, Ethiopia, the USA and Japan.

How can fans support the LFC Foundation through shirts?

Supporters can show their backing for the charity by adding the LFC Foundation logo patch to their men’s home, away or third replica shirt for £5. According to Liverpool FC, the patches are available in-store and online, with proceeds helping to support the foundation’s work, with a particular focus on its international programmes.

The women’s team will also carry the foundation’s logo on the back of their shirts throughout the 2026-27 season, following its debut in Sunday’s away opener against Charlton Athletic.

What has Liverpool FC said about the European shirt partnership?

Liverpool FC frames the shirt partnership as part of a broader effort to leverage the global visibility of its European campaign to amplify the foundation’s impact. As reported by the club’s official site, the continued presence of the LFC Foundation logo on European shirts is intended to “spotlight the charity’s work both at home and around the world” and to underline the difference it makes to communities in Liverpool and internationally.

The club’s messaging emphasises the alignment between the first team’s platform and the foundation’s social objectives, with players actively endorsing the initiative. Van Dijk’s comments, published by Liverpool FC, reinforce the squad’s pride in representing the charity on the continent and their desire to use that visibility to draw attention to its programmes.

Background to the LFC Foundation’s European shirt development

The placement of the LFC Foundation logo on Liverpool’s European shirts began four seasons ago and has been renewed each year since, establishing a consistent visual identity for the club’s Champions League campaigns. The arrangement sits alongside the club’s main commercial shirt sponsorship – Standard Chartered, which is in its final season before Turkish Airlines takes over as the primary sponsor from 2027-28, as previously announced by the club and reported by Reuters.

By reserving the back of the shirt for the foundation during European fixtures, Liverpool separates its charitable messaging from its commercial front-of-shirt partnerships, allowing the foundation to occupy a distinct and highly visible position during the club’s most-watched matches. The extension to the women’s team in 2026-27 broadens that visibility across both senior squads.

Prediction: how this development can affect Liverpool fans and local communities

The renewed emphasis on the LFC Foundation during the Champions League is likely to deepen engagement among Liverpool supporters who view the club’s community work as integral to its identity. For fans, the £5 logo patch offers a low-cost way to align their matchday attire with the charity’s mission, potentially increasing both awareness and donations, particularly for international programmes highlighted by the club.

For communities in the Liverpool City Region, the heightened profile may translate into greater participation in foundation programmes focused on health, learning and employability, as well as stronger local partnerships. Internationally, the global audience for Champions League fixtures could attract additional funding and collaboration opportunities, helping the foundation progress towards its 2030 target of supporting 500,000 people per season and expanding into more than 10 countries.