Key Points
- Trivandi has opened its sixth global office in Liverpool as part of an acquisition of Global Sports Advisory Limited.
- The new Liverpool base is located on the campus of Liverpool Hope University.
- The deal brings Global Sports Advisory’s expertise in sports strategy, commercialisation and governance into Trivandi’s global advisory network.
- Senior figures including Trivandi chair and co-founder Paul May, Liverpool Hope University leadership and local sports executives attended the launch.
- The move is expected to strengthen Trivandi’s ability to work with UK sport organisations, universities and investment partners from a dedicated Liverpool hub.
- The acquisition supports broader trends of sports advisory firms expanding through targeted deals and university-linked office locations.
Liverpool (Liverpool standard) July 01 , 2026 – Trivandi has opened a new Liverpool office on the university’s campus after acquiring Global Sports Advisory Limited, marking the firm’s sixth global base and a significant expansion of its sports advisory capabilities in the UK.
- Key Points
- How did the acquisition of Global Sports Advisory lead to a Liverpool office?
- Who are the key people and organisations behind the Trivandi Liverpool launch?
- What services will the Trivandi Liverpool office offer to clients?
- Why is a university campus location important for Trivandi’s Liverpool base?
- Background: How did Trivandi and Global Sports Advisory develop to reach this point?
- Prediction: How will the Trivandi Liverpool base affect students, sport organisations and the local economy?
The launch brings together Trivandi’s international advisory model with Global Sports Advisory’s experience in sports strategy, commercial development and governance, creating a dedicated Liverpool hub for work with clubs, leagues, universities and investors. Senior figures from both organisations, along with representatives from Liverpool Hope University and local sport bodies, attended the opening ceremony, underscoring the strategic importance of the deal for the city’s sports and higher education sectors.
As reported by the author of the article on The Business Desk, Trivandi chair and co-founder Paul May said the acquisition and Liverpool base would allow the firm to deepen its support for UK sport organisations while building stronger links between universities and the sports industry. University leaders highlighted the value of having a global sports advisory firm physically present on campus, opening new opportunities for student placements, research collaboration and industry-facing projects.
How did the acquisition of Global Sports Advisory lead to a Liverpool office?
The Liverpool base is the physical outcome of Trivandi’s decision to acquire Global Sports Advisory Limited, a UK-based sports advisory company. The acquisition allows Trivandi to integrate Global Sports Advisory’s existing client relationships, project work and specialist knowledge into its wider network of international offices.
Rather than operating the acquired business as a separate entity, Trivandi chose to establish a new, integrated office on the Liverpool Hope University campus, creating a purpose-built location for advisory work, student engagement and partnership development. This model reflects a growing trend in which professional services firms use university campuses as base locations to combine commercial activity with educational collaboration.
According to the reporting on The Business Desk, the decision to locate the office in Liverpool was driven by the city’s strong sports profile, the presence of multiple universities, and the opportunity to work closely with Liverpool Hope University on joint initiatives. The campus setting also provides direct access to facilities, student talent and academic expertise, which Trivandi expects to use in supporting its advisory projects.
Who are the key people and organisations behind the Trivandi Liverpool launch?
The launch of Trivandi’s Liverpool base involved a range of senior figures from both the acquired and acquiring organisations, as well as from Liverpool Hope University and the local sports sector.
As reported by the author of the feature on The Business Desk, the event included Paul May, Trivandi’s chair and co-founder, who described the acquisition and new office as a major step in the firm’s growth strategy. Representatives from Global Sports Advisory were also present, highlighting the continuity of expertise and client relationships following the deal.
From the university side, senior leaders from Liverpool Hope University attended, including Prof Penny Haughan, who stressed the significance of hosting a global sports advisory firm on campus. Local sport figures, including Denise Barrett-Baxendale and James Bulley, were also named in the coverage, indicating the involvement of key stakeholders in Liverpool’s sports and business community.
What services will the Trivandi Liverpool office offer to clients?
The Trivandi Liverpool office will deliver the combined capabilities of Trivandi and Global Sports Advisory, focusing on strategic advisory work for sport organisations, universities and investment partners.
As outlined in the reporting on The Business Desk, the firm’s services include sports strategy development, commercialisation plans, governance reviews, and support for major projects such as stadium developments, franchise creation and international partnerships. The Liverpool office is expected to act as a regional hub for such work across the UK, while also linking into Trivandi’s global network for cross-border projects.
The university-based location also means the office will be able to offer advisory support connected to academic programmes, including research on sport business, student placements, and joint projects between the firm and university departments.
Why is a university campus location important for Trivandi’s Liverpool base?
Choosing a campus location for the Liverpool office is central to Trivandi’s strategy for combining commercial advisory work with education and research collaboration.
As reported by the author of the article on The Business Desk, Liverpool Hope University leaders said the presence of a global sports advisory firm on campus creates new opportunities for students to engage with real-world projects, gain industry experience and develop skills aligned with the sports economy. For Trivandi, the campus setting provides access to academic expertise, facilities and a pipeline of talent, which can enhance the quality and reach of its advisory services.
This model also supports broader university ambitions to increase their impact on local economies and position themselves as active partners in the sports sector, rather than solely as teaching institutions.
Background: How did Trivandi and Global Sports Advisory develop to reach this point?
Trivandi is an international sports advisory firm that has grown through a combination of in-house development and strategic acquisitions, expanding its presence across multiple countries and building a reputation for work with high-profile sport organisations. Its model focuses on providing strategic advice on commercialisation, governance, investment and major projects, often in collaboration with universities and public bodies.
Global Sports Advisory Limited, the company acquired in this deal, was a UK-based advisory firm specialising in sports strategy, commercial development and governance, with a track record of work across the British and international sports markets. The acquisition allowed Trivandi to bring this expertise under its umbrella and create a dedicated Liverpool base, rather than simply absorbing the business as a remote unit.
The move to locate the new office on the Liverpool Hope University campus reflects a deliberate choice to embed the advisory business within an academic environment, supporting both commercial projects and educational collaboration. This approach aligns with wider trends in which professional services firms partner closely with universities to create shared value for clients, students and local communities.
Prediction: How will the Trivandi Liverpool base affect students, sport organisations and the local economy?
For students at Liverpool Hope University and other local institutions, the Trivandi Liverpool base is likely to create new opportunities for placements, internships and project-based learning in sports strategy, business and governance. Over time, this could improve graduate employability in the sports sector and help build a more skilled local workforce capable of supporting professional clubs, leagues and sports-related businesses.
For sport organisations in the region, the presence of a global advisory firm with a dedicated Liverpool office means easier access to high-level strategic support without needing to travel to London or overseas. This could lead to more ambitious commercial and governance projects, potentially attracting investment and raising the competitiveness of local clubs and events.
From an economic perspective, the Trivandi Liverpool base is expected to contribute to the city’s sports and professional services sector by bringing in expert advisory work, supporting university-industry partnerships and creating specialised jobs. If the model proves successful, it may encourage further similar developments, strengthening Liverpool’s reputation as a hub for sports business and advisory activity in the UK.
