Everton Announces Official Sleeve Agreement with Stake 2026

Key Points

• Everton Football Club has confirmed Stake will become the club’s Official Sleeve Partner from the start of the 2026/27 season as part of a multi‑year agreement.
• The Stake logo will move from the front of Everton’s shirt to the sleeve for the 2026/27 campaign, marking the next phase of their long‑standing relationship.
• Stake has been Everton’s Main Partner for the past four seasons, supporting the club during one of the most significant periods in its modern history.
• As Official Sleeve Partner, Stake will continue to feature across Everton’s matchday and digital channels, with branding also visible at Hill Dickinson Stadium, Goodison Park and Finch Farm.
• Founded in 2017, Stake has risen to become the world’s largest online sportsbook and casino, with millions of users worldwide and a growing presence across global sport and entertainment.
• The partnership has delivered fan giveaways, matchday experiences, digital content, international ambassador visits, UFC‑led player content, F1 simulator activity and support for Her Game Too around the Merseyside derby.
• Stake’s wider sports and entertainment portfolio spans UFC, X Games, Street League Skateboarding, eSports and cricket, supported by a global ambassador roster including UFC stars, skateboarding ambassadors and former Premier League players.
• Andrew Middleton, Everton’s President of Business Operations, said the agreement reflects the strength of the relationship and the continued growth of Everton’s commercial partnership portfolio.
• Stake’s Chief Marketing Officer, Akhil Sarin, described the partnership as important and successful, and said Everton has provided Stake with a powerful platform to connect with audiences around the world.
• Both organisations will ensure all partnership activity is delivered responsibly and in full compliance with relevant regulations, industry standards and marketing requirements.

 Everton FC (Liverpool standard) July 01, 2026 – uk/local/everton/">Everton Football Club has confirmed Stake will become the club’s Official Sleeve Partner from the start of the 2026/27 season as part of a multi‑year agreement, with the Stake logo moving from the front of the shirt to the sleeve for the 2026/27 campaign.

As reported by Everton Football Club in its official announcement,

“the groundbreaking agreement will see the Stake logo move from the front of Everton’s shirt to the sleeve for the 2026/27 campaign, marking the next phase of Stake’s long‑standing relationship with the Club.”

This statement sets out the core of the development: a renewed, extended commercial tie between the Premier League club and the online gambling operator, restructured around sleeve branding rather than front‑of‑shirt placement.

As noted in the club’s statement, Stake has been Everton’s Main Partner for the past four seasons, supporting the club during one of the most significant periods in its modern history. With Everton’s men’s and women’s teams building on their first seasons at Hill Dickinson Stadium and Goodison Park respectively, the new agreement marks the next chapter in that successful partnership.

What Does The New Everton Stake Sleeve Agreement Mean For Shirt Branding?

As reported by Everton Football Club, as Official Sleeve Partner, Stake will continue to feature across Everton’s matchday and digital channels, with branding also visible at Hill Dickinson Stadium, Goodison Park and Finch Farm. This suggests that the partnership includes broader on‑site and digital exposure, rather than being limited solely to the sleeve patch.

The move from front‑of‑shirt to sleeve maintains Stake’s association with the club while altering the visual prominence of the logo on matchday. As Everton’s official statement explains, the arrangement “marks the next phase of Stake’s long‑standing relationship with the Club” rather than a termination of that relationship.

How Does The Sleeve Partnership Extend Everton’s Commercial Relationship With Stake?

As reported by Everton Football Club, Stake has been Everton’s Main Partner for the past four seasons, and this new agreement reflects both the strength of the relationship and the continued growth of Everton’s commercial partnership portfolio. Andrew Middleton, Everton’s President of Business Operations, said: “Stake has been a major supporter of Everton over the past four seasons and this agreement reflects both the strength of our relationship and the continued growth of Everton’s commercial partnership portfolio.”

Middleton further stated that the deal

“provides continuity with a partner that understands the Club, our supporters and the global reach of Everton Football Club”

and demonstrates

“the value partners see in Everton, our new stadium and the direction of the Club.”

The partnership will now move forward in a refreshed format, with both organisations focused on building on the strong foundations established over the past four seasons.

What Activity Has The Everton Stake Partnership Delivered So Far?

As reported by Everton Football Club, the partnership has so far brought together fan giveaways, matchday experiences, digital content, international ambassador visits, UFC‑led player content, F1 simulator activity and support for Her Game Too around the Merseyside derby. Notably, when Stake donated its warm‑up shirt space to promote the campaign’s work tackling sexism and championing women in football, the sponsor used its branding rights to support Her Game Too during the Merseyside derby.

Stake’s wider sports and entertainment portfolio spans UFC, X Games, Street League Skateboarding, eSports and cricket, supported by a global ambassador roster that includes UFC stars Alex Pereira, Max Holloway and newly announced Tracy Cortez, inaugural skateboarding ambassadors Chris Joslin and Nyjah Huston and former Premier League players including Sergio Aguero, Patrice Evra and Eden Hazard. This broad portfolio underpins the rationale for maintaining a long‑term association with Everton, a club with a substantial global fanbase.

How Do Everton And Stake Describe The Value Of The Partnership?

As reported by Everton Football Club, Andrew Middleton said the agreement “demonstrates the value partners see in Everton, our new stadium and the direction of the Club” and that the club looks forward to continuing to work with Stake across the coming seasons. He emphasised that the relationship provides continuity with a partner that understands the club, its supporters and the global reach of Everton Football Club.

Akhil Sarin, Stake’s Chief Marketing Officer, said:

“Our partnership with Everton has been an important and successful one, and we are proud to continue our relationship with one of English football’s most historic and globally recognised clubs.”

He added that

“Over the past four years, Everton has provided Stake with a powerful platform to connect with audiences around the world, and we have valued the opportunity to support the Club during a landmark period in its history.”

Background Of The Development

This sleeve partnership follows a period in which Stake served as Everton’s Main Partner for the past four seasons, with branding displayed prominently on the centre of the shirt. The club’s decision to restructure the relationship was accompanied by a shift in the positioning of Stake’s logo, moving it from the front of the shirt to the sleeve for the 2026/27 campaign.

The shift reflects both commercial calculus and branding considerations. Stake’s move to the sleeve maintains its association with the club while allowing Everton to adjust its commercial mix, as both organisations continue to build on the strong foundations established over the past four seasons. The agreement also expands Stake’s presence beyond the kit, with branding planned at Hill Dickinson Stadium, Goodison Park and Finch Farm, signalling a more integrated commercial approach.

Prediction: How This Development Can Affect Everton Supporters And Local Audience

Impact on supporters’ spending and perception
For Everton supporters, the sleeve partnership means that the Stake logo will continue to appear on matchday shirts, but in a less dominant position than the previous front‑of‑shirt branding. As stated by Everton Football Club, the Stake logo will “move from the front of Everton’s shirt to the sleeve for the 2026/27 campaign,” which may alter how fans perceive the visual prominence of gambling branding on the kit.

The continued presence of Stake across matchday and digital channels, with branding also at Hill Dickinson Stadium, Goodison Park and Finch Farm, means supporters will still encounter the brand frequently, even if it is no longer centrally placed. This could influence supporters’ engagement with Stake’s offers, while also prompting discussion about the balance between commercial income and the visibility of gambling partners.

In the wider Liverpool area, the continued Stake presence on sleeves, combined with its broader on‑site branding, reinforces Everton’s position as a significant commercial platform for online sportsbook and casino operators. As Everton’s official statement notes, the partnership has included “fan giveaways, matchday experiences, digital content, international ambassador visits, UFC‑led player content, F1 simulator activity and support for Her Game Too around the Merseyside derby,” indicating active community‑relevant programming.

For the local audience, including residents around Goodison Park, Hill Dickinson Stadium and Finch Farm, the expanded branding at these sites means more frequent exposure to Stake messaging. As Stake’s Chief Marketing Officer, Akhil Sarin, said, Everton has provided Stake with “a powerful platform to connect with audiences around the world,” and this local visibility is part of that broader connection. This may influence consumer behaviour, with some locals potentially engaging more with Stake’s services, while others may remain cautious given the associated risks of gambling. Overall, the development strengthens Everton’s commercial footprint in the region, which can support the club’s financial stability and long‑term investment in facilities and community projects.